Attention to detail is everything when it comes to forming a strategy. However it is key to first analyse where you are, how the market in which you operate moves, and how your audience consumes content. From there on we can begin to strategically position your business to achieve optimum and consistent brand awareness, with the goal being to bring your company closer to your customers.
Social Media Marketing is a powerful tool to grow your brand equity. 80% of Consumers refer to their friends and family for references prior to making a buying decision, after which they will go online (Google + Social Media) to evaluate and “weigh up” their options.
Question is, how do you weigh up?